CREATIVITY

Before the introduction of new media, old media was used as a medium to transfer information to the audiences. As technologies become more and more advance, new media fosters creativity in a way that it provides users digital technologies that enhances their ideas and creativity. Digital technology encourages users to generate content. Computers are not just a medium to process information. It is also a medium that helps in creative expression and design. Through videos, blogs, music, databases, and generated content online, users can express their creativity and imagination in many ways. Without digital technologies, many of these imagination and ideas would not come true.

A clear indication that new media contributes to creativity can be seen in the Electronic Dance Music (EDM) community. EDM DJs compose their own music and many mash-ups using pop, rock, or hip-hop songs to include in their electronic music. By using new media, these DJs are able to produce unimaginable creative music. For example, "Frontin' on Devra" is an example of a "mash-up," in which, generally, the vocal from one song is laid over the music from another" (Jones, 2005). Digital and new media allow for recycling of songs through mash-ups and remixes. 

Another example is the creation of virtual worlds in MMORPGs, where mythology and fantasies exists. Video games would not exist without digital technologies and new media, which allows for  creativity by providing a platform to utilize these ideas.

Digital technologies have served as a way to express our creative ideas. These ideas can come from other users' works or a combination. It also allows users to enhance their creativity by being able to access to many user generated content worldwide. Digital technologies also allows for inner imagination to be realized through the tools it provides to generate the content. Digital technologies have impacted our lives significantly, especially on how we think creatively.


Jones, S. (2005, January 10). 1 1 1 = 1 - The New Yorker. Retrieved March 30, 2015, from http://www.newyorker.com/magazine/2005/01/10/1-1-1-1